How to Upload a Movie to Another Persons Fan Page
Over the past couple of years, Facebook has been hinting at the fact that information technology volition become a primarily video-oriented platform. The transition is well underway, which is reflected in all the dissimilar video sizes Facebook supports today and various video formats you can upload on the platform. Although information technology might take a while before Facebook's transformation is complete, quite a few novelties have already been deployed.
Back when Facebook outset launched, y'all only had i newsfeed, and people would primarily mail service statuses, photos, and links to their favorite songs. At present, the newsfeed is split into four different categories:
ane. Dwelling house
ii. Watch
3. Groups
4. Gaming
The Spotter tab is quite reminiscent of YouTube, in that you can find a ton of video content in that location from all kinds of dissimilar brands and users. Facebook will recommend both the popular videos, viewed by thousands of people all over the world and the more curated ones, according to your likes and search history.
This is just the most noticeable of recent changes, only information technology certainly isn't the only one. You likewise have Stories at the pinnacle of your newsfeed on the Home tab, just similar on Instagram. Facebook has picked up a few tricks from streamlining platforms similar Twitch and has introduced subscriptions as well.
Past the looks of it, Facebook is gradually becoming some sort of an amalgamation that includes bits and pieces of other social media platforms. What does that mean for yous as a content creator or a business organization possessor?
If you make videos and share them with your target audience on the platform often, y'all'll be glad to know that Facebook now lets you monetize your video content.
There are a few ways to do so, and we'll go over each one and provide y'all with a footstep-past-pace guide so that you can plow your Facebook page into a revenue stream.
Different ways to monetize Facebook videos
It'due south no hush-hush that Facebook is making a ton of money off of ads. While near people are at least somewhat familiar with the concept of Facebook ads, not many are enlightened of the ability to monetize their videos on the platform. This is mainly due to the fact that Facebook video monetization is a fairly new concept and, until recently, was simply bachelor to a limited number of Facebook partners.
The "exam run" was a huge success, judging from the fact that Facebook implemented all the different monetization options they had planned. In hindsight, Facebook's determination makes perfect sense, given that the demand for video content is increasing chop-chop and that video has proven to be a powerful marketing tool.
Facebook'south main goal is to provide brands with a stiff reason to continue using the platform and dump more than money into advertizement. At the same time, they want to keep as many active users as possible, which has been a bit challenging in recent years with people migrating to other platforms, mainly Instagram.
Video monetization lets Facebook "kill 2 birds with one stone," so to speak. On the 1 hand, it gives brands the opportunity to advertise their products and services in a completely new mode. On the other hand, video monetization is a powerful incentive for content creators to post consistently, which inevitably leads to college levels of user activity on the platform.
Here are the iii ways in which y'all can leverage Facebook video monetization:
1. Brand Collabs Director
2. Fan Subscriptions
iii. In-Stream Ads
1. Brand Collabs Manager
Brand Collabs Manager is a plan Facebook launched with the intention of bringing together brands and influential content creators. Information technology functions similarly to influencer marketing in that brands can pay content creators to pitch products and services to their followers.
If you're a "big shot" in your niche, and then finding and securing a brand deal is 1 of the best means to make money on Facebook.
Technically, anyone can sign upwardly for the Brand Collabs Manager, but at that place are quite a few rules, guidelines, and conditions you have to see first. We'll get over everything here, so y'all know exactly what you lot demand to do to qualify for this form of Facebook video monetization.
Outset, it's of import to understand that in that location are two sides to the coin here—brands and content creators.
#1 - Advertisers
From an advertiser's (brand's) perspective, the procedure is rather straightforward—you pay to have a content creator promote your products and services.
Of course, there are plenty of options that help ensure you spend your advert budget wisely. The screening process for content creators is rigorous, then you'll know that everyone who's a part of the Brand Collabs Manager plan is reputable and has a large plenty following to brand it worth your while.
On superlative of that, yous can scan dissimilar content creators by niches and will have insights into the operation of each branded video they mail service. This plan is an excellent manner to extend your reach and become your business in forepart of thousands of people who are genuinely interested in what you take to offer.
#2 - Creators
From a creator'southward perspective, things are a fleck more complex. We'll cover the basics hither, just if you're interested in unlocking the coin-making potential of your Facebook folio, nosotros advise you to read through Facebook's Branded Content Policies and Partner Monetization Policies thoroughly.
At a blank minimum, to become a fellow member of the Brand Collabs Managing director program equally a content creator, you volition need to have a Facebook folio. Regardless of how many friends or followers you might take, yous tin't sign upward with a personal Facebook profile.
Whether you already take a Facebook page or are creating a new 1 from scratch, you will need to meet the post-obit criteria to become eligible for video monetization:
1. Comply with the policies mentioned above
2. Take a minimum of 1,000 followers, plus run across at to the lowest degree one of the following goals:
- Reach 15,000 postal service engagements
- Have 3,000 hours of watch fourth dimension in the past threescore days
- Have at least 30,000 one-infinitesimal views for three-infinitesimal videos in the past sixty days
three. Be a Folio admin for the page you're submitting for monetization
iv. Be in a Brand Collabs Managing director eligible country
Once you lot successfully sign up for the program, well-nigh of the work is done on your side. You'll have to expect to be discovered and approached by a make and hash out a deal that works for both sides earlier you lot can start making money from your Facebook videos.
2. Fan Subscriptions
If you don't want to promote other people'southward stuff but would still like to cash in on your large post-obit, Facebook gives you the option to enable subscriptions for your page.
Here, Facebook took a page out of Patreon's book, allowing you to put a portion of your content behind a paywall. The idea is simple—if you lot have a large fan base of operations that ofttimes watches and interacts with your content, Facebook gives you an opportunity to separate your audience into regular followers and subscribers and make money along the mode.
The tricky part with the subscription-based monetization model is finding that perfect residual. You lot withal accept to provide a bunch of engaging content to regular viewers, significant you'll have to call up of something "extra" for your subscribers. This can exist whatever type of exclusive content, including:
- Subscriber-simply posts
- Locked polls, votes, and quizzes
- Backside-the-scenes content
- Supporter-simply Q&A
The goal is to keep creating regular content, just also to create something special for your subscribers, as well as give them an opportunity to interact with y'all directly and participate in the decisions regarding the type of content they wish to see on your page.
Technical sspects of Facebook's fan subscriptions
Y'all're free to ready the price of the subscriptions, and Facebook will not be taking any fees. For online transactions, you'll receive 100% of the money, while for transactions received from the App store, you'll go 70%, with the other 30% going to the mobile provider.
For comparison, Patreon takes 5%, YouTube takes xxx%, while Twitch takes 50% of all the coin yous earn from subscribers. With that in mind, Facebook is offering content creators an first-class bargain with its Fan Subscriptions model.
Equally with the Brand Collabs Manager program, y'all starting time demand to meet certain requirements before enabling the subscription choice for your Facebook page. The eligibility requirements for Fan Subscription are:
1. Compliance with Facebook Monetization Standards , Fan Funding Creator Terms , and App Store Guidelines for Subscriptions
two. 10,000 followers or more than than 250 return views, plus one of the post-obit:
- More than 50,000 mail service engagements in the past 60 days
- More than 180,000 minutes of lookout time in the by 60 days
If you're uncertain whether or not you meet these requirements, you lot can always check by navigating to Facebook's Creator Studio and selecting Monetization.
How to ready subscriptions for your Facebook page
Apart from meeting the eligibility criteria, there are quite a few technical details you need to take care of before you can start receiving money from your Facebook subscribers. We'll guide you lot through the unabridged process, assuming you already have an eligible page.
Here are the steps you need to accept to set upward subscriptions on your Facebook page:
1. Navigate to the Creator Studio
2. Select the page you want to enable subscriptions and click Showtime Setup
3. Read through and agree to the Terms & Conditions
iv. Gear up your payout business relationship—link an existing bank or PayPal account to the Facebook folio
5. Select which benefits your subscribers will receive
half dozen. Cull the subscription toll—we suggest starting off with $5
7. One time your request is canonical (you'll be notified), click Activate Subscriptions
The important affair to note here is that Facebook will require you to select what kinds of benefits your subscribers will receive. They'll all get supporter badges by default, but information technology'due south up to you lot to determine what other goodies you'll bestow them with upon subscribing.
It'due south all-time to accept the time and create a strategy, and maybe even put together a content plan before enabling subscriptions. The last thing you lot desire is for your subscribers to get disappointed past the type or corporeality of exclusive content they'll receive subsequently giving you their hard-earned money.
iii. In-Stream Ads
In-stream ads are another nifty mode to make money from your Facebook videos.
The term "in-stream" refers to the fact that the ads are played during a video—as the content is beingness "streamed." The videos don't accept to be live. In fact, ads aren't played during alive streams but can be added later on, when you publish the recording of a live video on your page.
In-stream ads function similarly to YouTube in-stream ads, in that they are placed inside your videos and run automatically.
The simply matter you have to worry about is monetization eligibility and creating engaging, long-course content that will continue your audience interested enough to sit down through the ads before continuing to watch your videos.
Facebook will provide y'all with detailed insights regarding your content'south performance and will give y'all control over the dissimilar categories of ads that will be included in your videos.
Types of Facebook In-Stream Ads | |
Pre-curl ads | Ads that play earlier your video starts |
Mid-curlicue ads | Ads that play at specific intervals during your video. You can choose automatic placement or decide the placement yourself. |
Prototype ads | Static ads that are displayed under your content—below your video, non over information technology |
To go eligible for video monetization via in-stream ads, you lot must:
- Comply with Facebook's Partner Monetization Policies
- Take at least x,000 followers on your Facebook folio
- Have at least 30,000 ane-minute videos for three-minute videos (or longer) in the by lx days
- Be xviii or older
- Live in a country eligible for in-stream ads
Setting up in-stream ads is relatively simple. Provided your page is eligible, all you have to do is enable in-stream ads from the Creator Studio. Y'all need to choose between automated placements or select your own and choose the video language. Facebook will handle everything else.
How to create engaging content and brand coin on Facebook videos
At present that we've covered the technical aspects of Facebook video monetization, information technology'south fourth dimension to talk a fleck about the content itself.
As you've seen from the eligibility criteria for different types of monetization on Facebook, it's clear that the platform is putting the emphasis on engagement. Before you tin first raking in the coin on Facebook, you take to ensure that yous're consistently providing your audience with premium-quality, entertaining video content.
Most people shy away from videos because they believe that it takes a lot of time and attempt to edit videos and that they don't take the necessary skills. While y'all can't become a professional video editor overnight, that doesn't mean you can't create stunning videos that your audience will savor.
Create stunning videos in minutes with InVideo
With the right video editing tool, yous can make breathtaking videos in no time, fifty-fifty if you have no previous video editing experience. InVideo is a deject-based video editing platform that lets you choose amid ii,500 professional video templates and helps you lot fine-tune your videos to perfection through an like shooting fish in a barrel-to-employ, elevate-and-drib video editor.
We as well provide yous with dozens of brusk, iii-infinitesimal video tutorials , then you can get started with InVideo right away. Do you want to add gorgeous effects, awesome transitions, animated titles, background music, photos, and vox-over to your videos? You lot name information technology—InVideo'due south got information technology!
Once you finish editing, you tin can export your video or upload it to Facebook and YouTube directly. With our free plan, yous'll take access to every single feature InVideo offers and will be able to export up to lx videos each calendar month without paying a dime!
Here's a quick overview of what y'all can do with InVideo:
InVideo Key Features | |
Easy-to-utilize video editor | Add together furnishings, transitions, scenes, titles, music, and more than through an intuitive, drag & drib video editor. |
Over 2,500 professional templates | Don't start from scratch! Cull one of our professionally designed templates and shorten the editing time from hours to minutes. |
Text-to-video | Turn a weblog postal service or a script into an engaging video with a single click! |
Voice-over | Add a voice-over to your videos to engage your audition. Upload your recording or record straight from the app. |
Intelligent Video Assistant (IVA) | Fine-melody your videos with the help of our lovely AI assistant. The IVA will bespeak out all the hard-to-spot mistakes, so yous can tweak your videos to perfection! |
Get started with InVideo today and create jaw-dropping videos that will obsess your Facebook audition and aid yous plow this social media network into a money-making machine!
Source: https://invideo.io/blog/how-to-monetize-facebook-videos/
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